100+ Latest Digital Marketing Dissertation Topics

Digital marketing is becoming more popular day by day and many organisations are getting benefited from them to advertise and sell their service through different digital media. It also covers various strategies to convey the message to the target group using the internet and other related platforms such as email marketing, social media marketing. SEO, content marketing, and online advertising. Through digital marketing, businesses contribute to more extensive marketing initiatives and increase brand recognition, generate leads, improve website traffic, and increase sales. This is why digital marketing is becoming the talk of the town, and every student wants to qualify in this field.

If you are one of them and then, prepare yourself for many challenges because digital marketing is not as simple as you think. Individuals must write many assignments on complex subjects, prepare strong presentations, and a standout dissertation, which helps them score good grades. However, writing a unique dissertation is difficult, but what gives the worst nightmare is picking up the latest digital marketing dissertation topics.

Since many options are available on the internet, some still require a lot of research. To keep this struggle of students in mind, we have compiled a list of trending dissertation topics. These topics will help them easily create the best output and score A+ marks in their final evaluation.

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How to Pick the Marketing Dissertation Topic for 2024?

Students commonly search for how to pick a topic for a dissertation. So, before moving towards the list of topics, let's give the answer to this question.

Recognise Your Interest

Firstly, ensure that the following topics interest you and that you have a thorough knowledge and grasp of the subject. Otherwise, it will be difficult for you to complete them on time.

In-depth Research

If you want to generate new ideas, do as much research as you can. Read published content and make lists of topics that interest you.

Take Advice

You can get help from your supervisor. Tell them about your interests and cross-check the topics you have collected. They will guide you about the topic in the right way.

Analyse Future Scopes

A dissertation is only reliable if it is useful for future generations. Choose subjects with potential for future development and highlight them in your dissertation.

Talk with Researchers

Connect with experienced researchers. Discuss your needs and their thoughts. This can assist you in extending your perspective while choosing a unique marketing thesis topic.

Best Marketing Dissertation Topics 2024

Outcome of Influencer Marketing on Consumer behaviour about the fashion industry in the United Kingdom.
Ethical marketing practices: The current study focuses on consumers’ perceptions in the United Kingdom.
Effectiveness of Social Media Marketing on Brand Awareness and Customer Retention A Case of UK Millennials
The Virtual Reality Marketing Opportunity and Threat Analysis for the UK Business
Cross Cultural Marketing The Role of Adaptation in International Brands for the UK Market
AR Reality in Retail Marketing: Improving the Experience of Customers in the Physical Stores

Social Media Marketing Dissertation Topics

How can social media influence customer behaviour?
Future of Online and Social Media Marketing and Research
What is the Impact of advertising on customer buying behaviour on social media platforms
Explain the impact of social media and the purchasing process in the fashion industry.
Data privacy ethics in social media advertising.
Brand Loyalty and Social Media Engagement Measurement.
Impact of social media on crisis management and brand reputation.
Evaluating How Successful Social Media Marketing Is Using Video Content.
Integration of several social media channels to increase the client base.
How might Facebook and Instagram help businesses grow?

Branding Digital Marketing Dissertation Topics

The correlation between brand equity and perceived risk.
How can you increase brand value?
What are the tangible and intangible brand values?
Ethical and immoral behaviour have an impact on the brand's image.
Strategies for using social media marketing to attract new clients.
How are businesses leveraging digital devices to enhance their brand?
Strategies for increasing brand reach.
How does innovation affect customer brand resonance?

Digital Marketing Dissertation Topics for MBA

In what ways do intelligent displays aid businesses in boosting sales?
Does social media influence how consumers behave? If so, how?
What makes pop-up ads significant?
How the internet is essential in determining which consumers are the most influential
How are influencers altering the landscape of internet marketing?
How can one optimise the rate ratio the best?
What is the impact of automated service interaction on both large and small businesses?
What effects does consumer psychology have on digital marketing?
What are some typical mistakes made in email marketing?

Related Blog: Marketing Dissertation Topics

Artificial Intelligence Digital Marketing Topics

How artificial intelligence may improve target and segmentation of customers.
AI's predictive analytics is transforming digital marketing.
AI-driven personalisation: Benefits and challenges for marketers.
Chatbots and virtual assistants are revolutionising customer service in digital marketing.
AI's ethical implications for digital marketing: data security and privacy concerns.

Sports Marketing Dissertation Ideas

A Study of UK Viewership Trends on the Effect of Live Streaming on Sports Media Consumption
Sports Marketing Fan Engagement Techniques: Using Social Media to Reach UK Audiences
Sports Sponsorship and Branding: Assessing the Performance of Collaborations in UK Football Teams
New Developments in Sports Content Marketing: Examining Digital Strategies of UK Sports Brands
Case Studies from UK Sports Organisations on Crisis Management in Sports Marketing
Sports Advertising's Gender Representation: A Comparative Study of UK Campaigns

Marketing Dissertation Topics about Influencer

What effects has a change in customer behaviour had on companies that employ digital marketing techniques?
The efficacy of influencer marketing in social media promotion
An Evaluation of Influencer Marketing in Comparison with Ad Marketing
Brand's strategy of using influencers for promotions
What Part Do Influencers and Bloggers Play in Digital Marketing?
Throughout the last five years, how has video marketing changed?
The impact of YouTube advertisements on consumers' perceptions of various things
How to create a powerful online brand which will grab audiences attention?
Study the factors which influence sales promotion, advertising, and salesmanship.
What is how marketing improves a given society?

Consumer behaviour Dissertation topics for

An Exploratory Research on the Effect of Social Media on the Buying Behaviour of the Millennial Consumers of the United Kingdom
Identifying how Brexit Impacts UK customer Confidence and Consumption Patterns
The Impact of Packaging Design on Consumer Perception and Selection in the United Kingdom
Luxury Consumption Behaviour: A Study of the Motives and Preferences of Wealthy UK Consumers
Cross-Cultural Consumer Behaviour: UK and Global Trends in Comparison
The Impact of Customisation on Brand Loyalty and Customer Engagement in UK Retail

Influencer Marketing Dissertation Topics

Effect of Social Media on customer purchase Behaviour: A deep research on UK Millennials
How Brexit Affects UK customers confidence and Spending Trends
The Impact of Packaging Design on Consumer Perception and Selection in the United Kingdom
Luxury Consumption Behaviour: A Study of the Motives and Preferences of Wealthy UK Consumers
Cross-Cultural Consumer Behaviour: UK and Global Trends in Comparison
The Impact of Customisation on Brand Loyalty and Customer Engagement in UK Retail

Food Marketing Dissertation Topics

Encouraging Environmental Responsibilities and Ethical Sourcing in the UK through Sustainable Food Marketing
Opportunities and Challenges for the Food Industry Digitalisation and Online Food Promotion
Evaluation of the Effectiveness of the UK’s Public Health Campaigns
Ethnic Foods in UK Market: Customisation Techniques for Cultural Sensitivity in Food Promotion
The present research aims at identifying UK consumers’ perception of product claims regarding food labelling and consumer trust.
Connecting Local Food Producers and UK Consumers through Farm-to-Table Marketing
The Explosion of Plant-Based Foods: UK Meat Alternatives’ Marketing Strategies
Examining UK Consumer Preferences and Marketing Strategies for Food Delivery Services

Mobile Marketing Thesis Topics

Information on mobile app engagement techniques that enhances user retention for UK businesses.
Location-Based Marketing: Utilising Advertising to Communicate with UK customers
Mobile Payments in UK: Factors that influence Consumers’ Perception and Behaviour
Mobile Marketing Communication Integration of Methods to Achieve a Consistent User Experience
What is the challenges and Advantages for UK advertisers in the Mobile Gaming Advertising
The Role of (AR) in Mobile Marketing: Enhancing UK customer Brand Interactions
Automation of Mobile Marketing: Campaigns made easy for the UK marketers
Privacy Issues with Mobile Marketing: Juggling Customisation with Data Security in the United Kingdom
Chatbots' Place in Mobile Marketing and Customer Support: UK Company Case Studies

Common Digital Marketing Dissertation Topics

An analysis of Facebook marketing post creation
How can one assess a campaign's level of success?
The function of customisation in digital marketing
Social media videos are being used more and more in digital marketing.
Virtual reality's place in digital marketing
Customer privacy and trust in digital marketing
Emotional appeal's place in digital marketing
The function of multichannel marketing and e-commerce
Online reviews' influence on consumers' decision-making
What part does innovation play in digital marketing management in B2B markets?

Marketing dissertation topics for PhD

Research assessing marketers' perceptions on using Internet marketing to attract clients
Benefits and drawbacks of web marketing
Search Engine Optimisation's impact on Increasing Sales
Advantages of big data in industries like healthcare.
Ratings and reviews from social media platforms are shared to showcase users.
Why do businesses still favour traditional advertising over digital advertising?
Video marketing's importance as the top online marketing tactic